Privacy Policy
This Privacy Policy explains how mothercarebookings.com ("we," "us," or "our") collects, uses, and protects your personal information. We are committed to transparency and compliance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and phone number provided when you register or contact us
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookies: Information stored through cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources
- Interaction Data: Correspondence, customer support inquiries, and feedback
How We Use Information
We use your information for the following purposes:
- Analytics and traffic measurement to understand how you use our site
- Affiliate tracking to monitor referrals to Vegas Hero and associated casino partners
- Site improvement, functionality testing, and performance optimisation
- Delivering personalised content and affiliate offers
- Responding to your enquiries and providing customer support
- Compliance with legal and regulatory obligations
- Fraud prevention and security protection
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Track visitor behaviour and site performance
- Affiliate Tracking Cookies: Monitor referrals and conversions from our affiliate partnerships
- Marketing Cookies: Enable targeted advertising and retargeting campaigns
Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can control cookie preferences through your browser settings or opt out of specific cookies by adjusting your privacy settings. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to Vegas Hero and other casino affiliates. We are not responsible for the privacy practices of these third-party operators. When you click on external links, you leave our site and enter their domains. We strongly encourage you to read their individual privacy policies before providing personal information or engaging with their services. We have no control over their data handling practices, cookie usage, or compliance standards.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you
- Right to Rectification: Correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions)
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Opt out of marketing communications and certain processing activities
- Right to Withdraw Consent: Withdraw consent for processing at any time
To exercise any of these rights, contact us using the details below. We will respond to your request within 30 days.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy. Retention periods vary depending on the type of information and our legal obligations:
- Personal data collected for affiliate tracking is retained for up to 12 months after the last interaction
- Analytics data is typically retained for 26 months
- Customer support records are retained for 3 years
- Legal and regulatory records are retained as required by applicable law
When data is no longer needed, we securely delete or anonymise it.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
- Email: privacy@mothercarebookings.com
- Website: mothercarebookings.com
If you believe we have not complied with data protection laws, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Last Updated: 2026